Amazon’s Big Day of Summer Sale May Be Going This Year Here’s What to Expect and How to Be Prepared
Amazon’s Prime Day sale is one of the biggest shopping events of the year. But in 2026, Amazon will reportedly change the dates of its annual sales, according to Bloomberg.
Rumor has it that the online retailer is moving the event from July to June, which means you can get your hands on some amazing deals very quickly — a big win if you didn’t get everything on your wish list during the company’s Big Spring sale. But it also leaves you less time to budget and less time for your competitors to plan any sales at once, as many have done in past Prime Day events.
This story is part of Amazon Prime DayCNET’s guide to everything you need to know and how to get the best deals.
It is possible that competitors will strive to be ready by an early June date, or they may choose to continue in July as usual. It’s a great time to promote back-to-school gear and it usually lasts right after the Fourth of July sales, so it may not be worth chasing the Amazon Prime Day trip, at least for 2026. We’ll keep you posted as we learn more.
Prime Day has been held in July since 2015. However, this wouldn’t be the first change we’ve seen. In 2020, it was moved to October due to COVID-19, and the following year, in 2021, the event took place in June. In 2022, the retailer held events in July and October. In fact, the retailer extended the 48-hour sale to four full days last year, which means we could see a similar program rolled out this year, too.
While you don’t have to be a Prime member to shop during the sale, many of the best Prime Day deals have previously been exclusive to Prime members. If you have thought sign up for prime membershipthis may be the time. Prime membership is complimentary many benefits.
We’ll keep this page updated with all the latest news on Prime Day 2026, so check back soon.
Previous dates for Amazon Prime Day
Since Amazon launched its first Prime Day sale in 2015, the company has organized the event around the same time of year. Except for the last few years, Amazon has already started its biggest sales event during the two weeks of July and its October sales in the second week of October. However, it looks like the company will once again change the Prime Day program. We will keep you posted.
Here are the past Amazon Prime Day dates:
- Big Day 2015: July 15
- Big Day 2016: July 12
- Big Day 2017: July 11 to 12
- Big Day 2018: July 16 to 17
- Big Day 2019: July 15 to 16
- Big Day 2020: October 13 to 14
- Big Day 2021: June 21 to 22
- Big Day 2022: July 12 to 13
- Prime Early Access Sale 2022: Oct. 11 to 12
- Big Day 2023: July 11 to 12
- Prime Big Deal 2023 dates: Oct. 10 to 11
- Big Day 2024: July 16 to 17
- Big Deal Dates 2024: October 8 to 9
- Big Spring Sale 2025: March 20 to 25
- Big Day 2025: July 8 to 11
- Prime Big Deal 2025 dates: Oct. 7 to Oct. 8
- Big Spring Sale 2026: March 25 to March 31
Should you wait for Prime Day before buying anything?
Prime Day is a great time to buy those big-ticket items like TVs, bicycles, and outdoor equipment like grills. If you need one of these ahead of time, you may not be able to wait, and there are some solid deals on this leading up to any event. Prime Day often has even better deals than Black Friday, so it’s worth waiting if you can.
What will be on sale throughout Prime Day?
There’s a lot! Last year, Prime Day featured more than 100,000 deals, and while many of them were small discounts on small products, many of them were great deals on those big items mentioned above. Great deals will be open TVs, laptopsbicycles, vacuum (especially robo vacs), and power stations and outdoor grills.
