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The revived LG Wallpaper TV is officially available for pre-order. LG has yet to announce a release date, but some interested buyers may need an extra second to think after seeing that the W6 Wallpaper TV costs $5,499.99.
And that’s just the small size. To be fair, the smallest size in question is 77 inches, but that’s still pretty expensive — especially if your instinct is to compare the Wallpaper to Samsung’s The Frame. So, the $5,500 question is: Is LG being deceptive with the W6 Wallpaper price tag, or are we being deceptive in wanting it to be cheap?
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Why is Wallpaper more expensive than Frame?
The most expensive frame model, the 83-inch Frame Pro, costs $3,999.99. We haven’t gotten used to any art TV that makes the Frame look affordable. But in this case, Frame Pro feels more like an LG Wallpaper dupe than the other way around.
However, comparing these two designs is a true apples and oranges situation. The W6 wallpaper is OLED and the Frame Pro is Neo QLED (Samsung’s version of mini-LED). Those are two completely different ways of lighting a TV screen, and OLED is already considered superior to QLED in many cases.
As you can see from the side view, the Wallpaper is incredibly thin.
Credit: LG
(I don’t think brands are doing themselves any favors in the “convincing the average consumer that this TV is a real buy” department by placing product images firmly in a home like Bruce Wayne’s house, but I digress.)
The OLED technology of the W6 Wallpaper is one of LG’s most advanced ever. Other key features include Brightness Booster Ultra and Hyper Radiant Color Technology, which LG says makes the W6 Wallpaper almost four times brighter than a standard OLED TV. According to LG, the W6 is “reflection-free” than any LG TV. Brightness and suitability in bright rooms are often a rare weakness of OLED TVs compared to QLED TVs, but it feels like LG has closed that gap here.
The most mind-bending part is that LG has packed it all into a screen that’s only 9 millimeters thick – even thinner than The Frame model, which is already incredibly thin. For reference, it’s 9 millimeters smaller than a closed MacBook Pro.
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In comparison, the Frame Pro’s Neo QLED technology isn’t even the best performance of Samsung’s Neo QLED.
The best Samsung Neo QLED TVs use full spatial dimming: Clusters of small LED lights arranged across the screen can be dimmed or brightened as needed, resulting in deep blacks, bright highlights without blooming, and more accurate picture quality. Instead, the Frame Pro mini-LED system consists of additional bulbs arranged below the TV, facing upwards. While Picture Frame Pro is something it’s brighter and more different than the standard frame, it almost feels basic compared to the W6 wallpaper.
As if gamers needed any convincing to keep up with an OLED TV, LG Wallpaper’s high refresh rate of 165Hz doesn’t help — the Frame Pro can only hit 144Hz.
Samsung has a Wallpaper TV dupe. It’s just not in The Frame family.
The hot topic of Frame Pro as the best art TV certainly didn’t get much cushion in Samsung’s latest TV launch. When the rest of Samsung’s 2026 flagship TVs were released in early April, the big news about The Frame Pro was the overlooked HDMI port upgrade. That’s exactly the level of innovation needed to compete with LG’s new OLED art TV.
But during that presentation, I noticed that the new Samsung OLED is very good including the main features of art or lifestyle TVs. The Samsung S95H rocks a metal-colored bezel and a “glare-free” matte screen coating, mounts on a wall, and can be accessed through the Samsung Art Store. It also sees the improved brightness and improved display management of the 2025 Samsung S95F, which was already one of the Internet’s favorite OLED TVs for bright rooms.
Creative features or not, high-end OLED TVs are just expensive
It’s not like high-end OLED TVs aren’t always on the higher end of the price spectrum. The 2026 77-inch LG C6H OLED and the 2026 77-inch LG G6 OLED cost $3,699.99 and $4,499.99, respectively. The 77-inch version of the aforementioned Samsung S95H OLED also costs $4,499.99. As one of the best LG OLED TVs you can buy, plus unique features of the art TV, the W6 Wallpaper is naturally priced – just as we have long accepted that the Frame will be more expensive than other QLED TVs with similar specifications.
If it makes you feel better, the new LG Micro RGB TVs are just salty. The cheapest, the 75-inch MRGB95B TV, just dropped to $4,999.99. The 85-inch version costs $6,999.99.
No one doubts that W6 Wallpaper is a sensible investment for the average family. $5K is still outrageously expensive for a TV, but it’s well in line with the average asking price of other premium OLED TVs.
